May 9, 2008...9:01 am

Economies of Scale in the Graphic Design Industry

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| Tom Schenk |

Khoi Vingh argues there is very small economies of scale for graphic artists:

When a design operation scales up the equation becomes much more diffuse. Beyond a certain point, a business of designers is no longer a studio — focusing on a specific niche of design, or devoting energies into a small number of projects at once — but rather an agency — a provider of multiple services, staffed by different kinds of specialists. Ideas must travel more complicated routes from brains to hands, and reconciling conflicting signals becomes difficult.

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